The ISTE Coaching Standard: Learning Designer, focuses on coaches working alongside educators to design learning experiences that support the needs of all students. As coaches and educators collaborate, they must think intentionally about providing students with authentic opportunities that foster agency, allow for continuous feedback, and accommodate learner variability. The intentional design of learning experiences in this way requires teachers to know their students. Likewise, in order to effectively model this practice, coaches must also know their teachers. Through purposeful professional development, coaching conversations, and co-teaching, coaches can support educators in seeing the importance of designing impactful learning experiences.